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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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The Selling Process – Do We Have It Right?

Anthony Cole Training

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. This article was no exception, especially when they were writing about the sales process. According to Wikipedia - A sales process is an approach to selling a product or service.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Pricing in this stage focuses on: Sales Velocity: Pricing strategies adapt such that the sales team can sell faster as the market has now started to come to the company and CAC reduces.

Price 111
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Why public relations is thriving in today’s global marketing mix

Martech

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. Processing.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Strategic Plan. Strategic Plan Template. Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why. Craft your elevator pitch. Measurable.