Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

Salesforce

AUGUST 8, 2024

Use generative AI to automatically personalize your body text, product recommendations, events, and offers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Salesforce

JANUARY 11, 2022

Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. Some focus on quality control and work to ensure accurate depictions of their products. Others develop a robust customer feedback loop.

Retail 86

Retail Service Cross-sell Trust 86

Heinz Marketing

MARCH 10, 2021

As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. If you are selling a product or a service, make sure it is user-friendly.

B2B 138

B2B Cross-sell Retail Healthcare 138

Sales Pop!

MARCH 9, 2022

The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. Set up a trading strategy and retail calendar. Implementing a retail calendar that captures events such as bank holidays , paydays, and seasons can help you plan sales-improving tactical promotions.

E-commerce 130

E-commerce Cross-sell Commission Retail 130

Salesforce

FEBRUARY 14, 2025

AI can now analyze vast amounts of data and anticipate needs, suggest relevant products, content, or support. Create AI-powered content and creative personalization AI can now help create personalized landing pages, product descriptions, and even ad creatives that adapt based on user behavior, preferences, or location.

A/B testing 95

A/B testing CTR Click Through Rate Healthcare 95

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

ConversionXL

OCTOBER 31, 2018

What qualifies as a “product bundle”? The definition of “product bundling” varies. This flexible definition can yield endless debate about what constitutes an individual unit for sale or whether an offer is a bundle versus a “cross-sell” or an “add-on.” Cross-sells. Product bundles versus bundle pricing.

Product 107

Product Non-Profits Price Cross-sell 107

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102

GTM Engineering Electricity X-functional 102

Martech

OCTOBER 19, 2022

With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

Customers 141

Customers Cross-sell Retail Prospecting 141

ConversionXL

JANUARY 26, 2017

Post-purchase emails should have a primary goal of improving the customer experience, whether it’s an order confirmation email to give shoppers peace of mind, a product information email to educate users on how to extract the most value out of their purchase or a replenishment reminder that gently encourages repeat purchases. Image Source.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? They’ve bought your product multiple times and are ready to tell others. Scenario 2: The online fashion retailer. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 134

Cross-sell Retail B2C Strategize 134

ConversionXL

APRIL 11, 2014

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts.

Cross-sell 118

Cross-sell Price A/B testing Up-sell 118

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Martech

AUGUST 2, 2022

For the online retailer, it is anything but magic. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A

E-commerce 101

E-commerce Retail Cross-sell Teamwork 101

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. That means I’m more likely to choose them when I need the kind of products they sell. So, customers who take the time to ask for one deserve an attractive email that reminds them when that product becomes available, right?

Customers 131

Customers Retail Cross-sell Campaign 131

The 5% Institute

JULY 24, 2023

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52

Retail E-commerce Cross-sell Repeat business 52

Martech

MAY 15, 2024

We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. We look at the product itself and the team, so when we surface companies we look at who the founders are, who has invested in them and then who they have partnered with.

Retail 110

Retail Cross-sell Technology Technology 110

Hubspot

DECEMBER 9, 2014

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 2) Onsite product reviews.

Cross-sell 78

Cross-sell Retail Technique Up-sell 78

Martech

OCTOBER 19, 2022

What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead.

Retail 121

Retail CTR Networking Campaign 121

PandaDoc

JULY 14, 2020

That often means on your homepage, certain product pages, and the cart. As mentioned, these can be targeted based on the way the customer has come across the page, or simply related to your current offers or featured products. Cross-sell/upsell. See also: How to make and use a sell sheet. Personalize them.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

ConversionXL

OCTOBER 4, 2022

Set your sights on Google’s Popular Products 4. To get to the heart of what customers care about, conduct customer interviews and ask open-ended qualitative questions such as: When did you realize you needed a product like ours? Everyone is selling online; you’re competing in a digital mall with endless aisles. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. The best way for field managers to gain visibility into their team’s activity is to collect and measure both team and product performance through KPIs. Upsell/Cross-Sell Rates. Your NPS is a measurement of how likely customers are to recommend your product/service to someone else.

Territory 101

Territory Cross-sell A/B testing Promote 101

Hubspot

JUNE 8, 2017

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. Researching products online is key, but most people enjoy the tactile experience of hunting for them and actually touching them.

E-commerce 78

E-commerce Cross-sell Retail Promote 78

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Let’s take a look at potential growth opportunities for retailers. We’re also starting to see a long-expected dip in consumer optimism.

Retail 98

Retail Cross-sell Sales Growth 98

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Sales AI is any software that makes use of artificial intelligence to make sales teams more effective and productive. Would you like to know more about AI for Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

NOVEMBER 18, 2014

That’s the principle that drove Isabella, a health and wellness retail company, to change their text-only receipts to an HTML-rich email leveraging their recommendation feature. Step 2: Show Micro-conversion Actions (Trial Sign-up, Event or Info Product) as Progress Towards a Goal. Provide an info product that builds on their inquiry.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

ConversionXL

SEPTEMBER 3, 2014

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”.

Customers 127

Customers Retail User Experience Cross-sell 127

Veloxy

JULY 23, 2024

Another example might be a technology company that sells software solutions. In the retail industry, Predictive Sales AI can analyze purchase history to identify customers likely to buy complementary products. This boosts efficiency by as much as 65% due to fewer unavailable products and lost sales.

Technology 130

Technology Technology Sales Healthcare 130

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game Cross-promotions in-game and on other channels. Growing e-commerce through games.

Gaming 117

Gaming E-commerce Cross-sell Sports 117

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Salesforce

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. While chat features and easy access to service agents can help customers get product information quickly, OOBO in your customer support arsenal leaves no sale to chance. Service agents can cross-sell and upsell with OOBO.

Service 96

Service Cross-sell Customers Drivers/motivators 96