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5 Ways Companies Fail Their Sales Teams

A Sales Guy

Here are five ways companies fail their sales teams – Poor or Weak Value Propositions: Too often companies think sales people should be able to sell anything. Give them a product and show them the door. What most companies miss is sales people sell what is given to them. Support your sales team.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

B2B 121
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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.

GTM 108
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Customers can like an old product that is no longer competitive. (“You’re never getting that copy of ACT! I saw Big Companies celebrate their NPS scores, even knowing their products were on the way to obsolescence as new entrants were displacing them. Sales thinks we need 3-4 more features to win deals.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. Access to more data.

GTM 102
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customers 119
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Sales Person As Orchestrator Or Resource Manager

Partners in Excellence

The role of the sales person is changing–we all know that. My posts, Sales Role Agility and Separating The Challenger Sales Person From Insight Deliv ery, stimulated many comments and conversations. We need to reassess how we deploy our sales teams to maximize the value we bring to customers.