Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” ZoomInfo, “What is intent data?”

B2B 130

B2B Cross-sell Drivers/motivators Pipeline 130

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Free users are upgrading to starter products. SMB products are growing.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. This is where SEO, CRO and UX work come into play.

UX 84

UX Retail Sports Cross-sell 84

Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!), Although freely provided, collecting the data these days is not enough.

Technology 131

Technology Technology Intrinsic Cross-sell 131

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important? It may also be necessary to allocate resources from other areas of the business.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics.

A/B testing 98

A/B testing Retail CRM Strategize 98

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. However, that will only work when you are selling something that the person can really use that will truly benefit them.

Cross-sell 238

Cross-sell Sales Pipeline Represent 238

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

Cross-sell 110

Cross-sell Construction Legal Contract 110

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. This will help you determine the resources and tools you need to provide to your sales team.

Cross-sell 218

Cross-sell Technique Sales Pipeline 218

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Salesforce

AUGUST 8, 2024

In fact, 73% of customers expect better personalization as technology advances. Use generative AI to automatically personalize your body text, product recommendations, events, and offers. EXAMPLE: Your company sells outdoor adventure gear online. Customers today expect more from their inboxes. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Veloxy

AUGUST 10, 2021

Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace. When used correctly, it can help boost productivity, automation, and overall efficiency. Read more on How Technology Helps in Pipeline Management. 6: Predictive Analysis.

Process 328

Process Sales Technique Pipeline 328

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. 80% of customers say the experience provides is as important as its products and services. Culture may be the biggest obstacle you face when upgrading technology through digitization.

Technology 98

Technology Technology Customers Cross-sell 98

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario analysis. What you should do.

Technology 108

Technology Technology E-commerce A/B testing 108

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. This gave them a data-driven way to decide where to focus their sales organization’s efforts so they could free up reps’ time to actually sell. “ See results, attached. on calls as they occur. .

Product 127

Product Cross-sell CRM Sales 127

Sales Pop!

JANUARY 6, 2022

Top Contributor, Brian Sullivan is an enterprise selling expert, best-selling author, and Chief Sales Strategist at System Soft Technologies. Additionally, technology buying is becoming more consumer-like, with buyers doing online research, reading reviews and watching video cookies. In addition to being a SalesPOP!

Sell 236

Sell Cross-sell Niche Growth 236

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Sales cycles can vary in length and complexity depending on the product or service being sold. Yet, the sales organization is failing to crush their quota, let alone hit it.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. Talk to users. Ron recalls.

Technical Sales 69

Technical Sales Inside sales Cross-sell Account management 69

Heinz Marketing

MAY 20, 2024

Every interaction a customer has with your brand – from initial awareness to post-purchase interactions – defines how your customers experience your product. Customer success proactively identifies upsell and cross-sell opportunities, ensuring continued satisfaction and maximizing the lifetime value of high-value accounts.

B2B 127

B2B Cross-sell Customers GTM 127

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Here is a roundup of actual AI-powered martech products, platforms and features announced this week. In your inbox.

Technology 81

Technology Technology Cross-sell Campaign 81

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Improve product adoption among new users by 20%. Processing.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Cost reduction sells itself.

Teamwork 138

Teamwork Cross-sell Technology Technology 138

Highspot

JANUARY 23, 2025

Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Pitch 52

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

PandaDoc

OCTOBER 15, 2024

Deal desks can incorporate large teams of relevant stakeholders within sales, finance, product marketing, product management, legal, customer success, and more as needed. Services such as investing, insurance, or any type of financial product or service can benefit from deal desk software. hpc saw a 20% increase in close rate.

Legal 52

Legal Contract Cross-sell Finance 52

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities.

Cross-sell 112

Cross-sell Customers Referrals B2B 112

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Are there certain products or services they need? Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads.

Customers 113

Customers Cross-sell Education Account management 113

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 102

GTM Engineering Electricity X-functional 102

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Salesforce’s state of sales report shows that sales leaders expect their AI adoption to grow faster than any other sales related technology. What is Sales AI?

Sales 223

Sales Non-Profits CRM Pipeline 223

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Glean AI has rocketed to a $3B valuation by selling AI search to the enterprise. ” #4.

GTM 118

GTM Cross-sell Finance Price 118

Martech

MAY 5, 2022

In contrast, the ICP is a description of customers who will benefit from your product or service. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Using a CDP, we can help prevent it. Click here to download! What they are.

Customers 117

Customers Cross-sell Gaming Up-sell 117