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Help Your Team with Cross-Selling & Up-Selling Strategies

Anthony Cole Training

The concept of cross-selling tends to evoke skepticism and wariness. Pushing product is often another term used for cross-selling & up-selling strategies. Let’s explore why this skepticism about cross-selling exists.

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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. What is cross-selling in sales? Lets dive in.

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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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Upselling and Cross-selling: 8 Examples and Why They Work

ConversionXL

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. These tactics are upselling and cross-selling (respectively). It’s hard to sell customers on something they don’t know they need.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.