Search Engine Land

MARCH 28, 2024

Cross-channel performance By integrating data from SA360 and other advertising platforms into BigQuery, brands can understand the role of search ads in the broader context of their multi-channel marketing efforts, optimizing the mix for better ROI. Take, for example, the profit margin by product.

Profit margin 79

Profit margin Retail Cross-sell Campaign 79

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. Can you lower costs by removing steps to market or sell your product (e.g., What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

JUNE 14, 2021

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling. Even though revenue derived from existing customers account for 70.1%

GTM 109

GTM E-commerce B2B Profit margin 109

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Profit margin 91

Profit margin Objectives and Key Results Cross-sell Pitch 91

Veloxy

AUGUST 16, 2023

Return on Investment (ROI) in Salesforce is a metric used to measure the profitability of your investment into the platform. It can be determined by calculating the increase in sales since implementing Salesforce, multiplied by your gross profit margin, and divided by the total cost of the platform.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Salesmate

MAY 15, 2020

Research done by the Harvard Business School proves that improving customer retention by 5% increases profit by 25-95%. For any business to survive and manage a healthy profit margin, retaining older customers is really crucial. Take this opportunity to upsell or cross-sell your product or service to them too.

Customers 122

Customers CRM Cross-sell Contact 122

ConversionXL

NOVEMBER 15, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin. Knowing your CAC will help you with: Determining your actual profit margins. Optimizing customer lifetime value.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

AUGUST 12, 2016

Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin. Knowing your CAC will help you with: Determining your actual profit margins. Customer Lifetime Value (LTV or CLV). Conclusion.

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. For many, the benefits of a loyalty program might include: Increased customer spending; Higher customer lifetime value; greater ability to upsell and cross-sell.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Salesforce

JUNE 26, 2024

Spending less on resources can increase your business’s profit margin, as well as leaving you with more money you can put towards sales-generating goals. With complete customer information, service agents can easily identify and seize upsell and cross-sell opportunities.

Service 52

Service Cross-sell Profit margin Strategic planning 52

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. higher customer lifetime value. image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. higher customer lifetime value. image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 2, 2022

instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ The answer to this question depends on what you’re selling, who you’re selling to, and where you’re at in your business (i.e. Typically used to expand existing customer accounts and cross-selling for high-value accounts.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. higher customer lifetime value. image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. higher customer lifetime value. image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

NOVEMBER 12, 2014

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. B = Budget : Determines whether your prospect has a budget for what you''re selling. Cross-Selling. Cold Calling.

Non-Profits 78

Non-Profits Cross-sell Pipeline Commission 78

SBI

MAY 2, 2018

By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and cross sell. Identify and win growth opportunities across your entire customer base through upsell, cross-sell, and pricing opportunities. increase in annual revenue.

Gaming 55

Gaming Cross-sell Profit margin Price 55

PandaDoc

JUNE 1, 2023

Up-selling and cross-selling — most CPQ software allows you to easily tailor sales offers to your customers with a few clicks. They may struggle to determine the appropriate pricing rules that satisfy the customer while also maintaining profit margins. Automates the seller’s buying processes.

E-commerce 52

E-commerce Profit margin Legal Price 52

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Sales efficiency is key for a high-performing sales team, especially when reps spend most of their time not selling. Productivity-focused objectives.

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Lead Fuze

AUGUST 6, 2021

Fortunately, a well-designed sales data analysis program can deliver drastic increases in revenue and profit margins by enabling your organization to make better decisions. . If you want to increase revenue fast, start by reaching out to customers to cross-sell and up-sell products you think could also meet their needs.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate Cross-sell CTR 64

Salesmate

OCTOBER 22, 2021

This commission structure comes with a benchmark, so when your rep crosses that benchmark, their commission percentage increases. So, the rep receives a commission on the profit after deducting the expenses, not the total revenue. The companies that implement this structure want to increase and retain their profit margin.

Commission 52

Commission Drivers/motivators Non-Profits Real Estate 52

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. When the development costs are accounted for, there is still a profit margin. Go-live time and performance.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Sales Hacker

JULY 8, 2020

When our founders built Compass, they said, “Okay, we’re going to build, again, a technology platform, a technology product that real estate agents can use to be more effective, more proactive, more efficient at helping people buy homes, sell homes, find their home.” That makes it a really cool challenge.

Real Estate 122

Real Estate Strategize Launch Commission 122

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Martech

OCTOBER 19, 2022

Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead. Ease of use. How much does it cost?

Retail 121

Retail CTR Networking Campaign 121

Salesforce

NOVEMBER 19, 2024

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost. The Cons Competitive pricing can lead to the dreaded price spiral.

Price 52

Price Profit margin Territory Cross-sell 52

Hubspot

DECEMBER 27, 2023

What products or services is it trying to sell? Protect profit margins “Your sales pipeline is what pumps life into your revenue stream,” says Vito Vishnepolsky , Director at Martal Group. How deep would that cut into your profit margins?" What prospects is your company trying to target? It’s just not their thing.

Pipeline 78

Pipeline Profit margin Commission CRM 78