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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price 109
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Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

Veloxy

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. It can be based on various metrics, such as sales volume, revenue, or profit margins, and is used to track progress and assess performance. Types of sales quota 1.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. Even though revenue derived from existing customers account for 70.1%

GTM 110
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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. Gross margin. They often provide training.

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Six engagement tricks for better customer retention

Salesmate

Research done by the Harvard Business School proves that improving customer retention by 5% increases profit by 25-95%. For any business to survive and manage a healthy profit margin, retaining older customers is really crucial. Take this opportunity to upsell or cross-sell your product or service to them too.

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