Martech

JUNE 23, 2022

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Traditional retail channels for brands have been disrupted by e-commerce. A popular game’s devoted audience will interact with other audiences, amplifying brand marketing.

Gaming 126

Gaming E-commerce Cross-sell Sports 126

Martech

AUGUST 2, 2022

For the online retailer, it is anything but magic. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A

E-commerce 105

E-commerce Retail Cross-sell Teamwork 105

Hubspot

JUNE 8, 2017

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. That's why agencies should use physical locations to cross-promote their e-commerce brands. Building a Concrete Case for Brick-and-Mortar.

E-commerce 78

E-commerce Cross-sell Retail Promote 78

Salesforce

AUGUST 8, 2024

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Here’s an example of how a retail marketer could create relevant and engaging messages for each customer: Audience Segmentation. Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

ConversionXL

OCTOBER 4, 2022

Everyone is selling online; you’re competing in a digital mall with endless aisles. Their offers and promotions. Retailers have been taking advantage of this concept for decades, holding limited-time-only sales to build urgency. Burrow sells a number of product types, from sofas to rugs to bedroom furniture. What isn’t?

Referrals 129

Referrals Retail Growth Cross-sell 129

Highspot

JULY 24, 2020

Leading retailers know that how you sell is just as important as what you sell. Whether it’s an eye-catching window display on Fifth Avenue or a sleek website, retailers know that presentation is critical to keeping shoppers coming back for more. Cross-sell Your Content. Curate Your Display.

Cross-sell 80

Cross-sell Retail High impact Territory 80

Hubspot

OCTOBER 15, 2020

Running a retail business feels more complicated today than ever before. At heart, though, retail remains straightforward. There was a time when selling products was simple. The principal aim of any retailer is to get their goods to the customers who want them. It’s the different places you sell your products, right?

Retail 89

Retail Manufacturing Cross-sell Sales 89

Veloxy

JULY 23, 2024

Another example might be a technology company that sells software solutions. In the retail industry, Predictive Sales AI can analyze purchase history to identify customers likely to buy complementary products. Through this method, retail businesses can drive sales growth while improving customer satisfaction.

Technology 130

Technology Technology Sales Healthcare 130

Salesforce

APRIL 29, 2022

Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications. Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. The program will analyze the behavior of your customers and offer them really interesting promotions. Loop Ventures predicts that by 2025, 75% of U.S.

Retail 52

Retail Growth X-functional Cross-sell 52

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But 43% of consumers are poised to switch retailers to get better prices. That’s helpful for a brand that sells personal-care products to first-time customers who might be a little hesitant at first. What to improve.

Objectives and Key Results 105

Objectives and Key Results Cross-sell A/B testing Promote 105

Hubspot

JULY 14, 2011

If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Delivery is virtually immediate, allowing you to send even last-minute promotional messages. Messages can be forwarded, increasing viral promotion. It’s Personal.

B2B 77

B2B Cross-sell Promote Appointment 77

Search Engine Land

DECEMBER 6, 2022

The following tips for organizing your ecommerce site and promoting your products will help you get more traffic and sales. Now that you have this built out, consider how you might cross-promote (through internal linking ) within your website. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 81

UX Manufacturing User Experience Cross-sell 81

Hubspot

DECEMBER 12, 2012

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. Zynga's Promotes In-App Donations. They took something they know they are good at, gamification, and are not only promoting their company's games but contributing to a great cause. The Red Cross Uses Inbound Marketing.

Campaign 78

Campaign Cross-sell Gaming Promote 78

ConversionXL

JUNE 9, 2016

Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Sell directly from your Page. Run a Facebook ad to promote one of your products. You can also sell to customers directly via Twitter now, as well. ” [Tweet It!]. Strangers into friends?

Retail 85

Retail Cross-sell Up-sell Promote 85

Hubspot

MAY 25, 2017

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. We all know this is true for promotional emails, but few marketers have begun to further optimize their transactional emails with advanced personalization. But what about transactional emails?

Click Through Rate 78

Click Through Rate Cross-sell Non-Profits CTR 78

ConversionXL

JANUARY 29, 2016

Selling luggage ain’t exactly a sexy thing. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Third, they used Gmail Sponsored Promotions to cross-sell complementary products to people who just bought something from other retailers.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Hubspot

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. You can cross-promote (i.e. Pop-Up Shops.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

JULY 7, 2019

If I had to pick one thing that would sell a product online, it’s images. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. of top web retailers used email campaigns to retarget shoppers. Only 14.6%

Conversion 105

Conversion Retail Price Cross-sell 105

Hubspot

OCTOBER 30, 2012

The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy. HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. David Meerman Scott has said that Sears attempt was good, but the cosmetics promotion was bad. 5) Selling Storm Supplies.

Cross-sell 78

Cross-sell Promote Retail Represent 78

Hubspot

FEBRUARY 25, 2016

Or would you prefer selling directly via social networks? The aim is to facilitate retailers in simplifying the buying process from these networks. Think the impact of sponsored tweets selling merchandise once #GameofThrones or #TheWalkingDead comes back on the air. Would you post a link to your store in the content feed?

Retail 77

Retail Cross-sell Networking Drivers/motivators 77

Hubspot

APRIL 2, 2021

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). It's the publisher version of the DSP.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Sales Hacker

NOVEMBER 16, 2021

It offers time-saving alerts, workflow tools, and a cross-platform reporting dashboard. Traffic Booster is geared towards eCommerce retailers and takes care of every aspect of your PPC marketing, automating your whole PPC lead generation process. WordStream is designed to make DIY PPC management easier and more streamlined.

Lead generation 119

Lead generation Price Campaign Cross-sell 119

Hubspot

MAY 6, 2021

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Congratulations! Anyone who makes it through this stage is a customer.

CTR 101

CTR Campaign Retail Promote 101

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

JANUARY 29, 2015

1) Promote your best content. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. But how do you figure out what content should be promoted using retargeting ads? Imagine you’re a clothing retailer.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Search Engine Land

JUNE 4, 2024

Many advertisers work under the assumption that they should focus their advertising on the products they sell the most. Our internal research determines cross-sell rates to most commonly sit at ~70%. For instance, the top products for shoe retailers may be Nike, Adidas and HOKA.

Non-Profits 81

Non-Profits Cross-sell Campaign Retail 81

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69

Service Customers Cross-sell Contact 69

Martech

AUGUST 15, 2022

How long has it been since you reviewed all of the email programs you use besides your basic promotional campaigns? What are you doing to sell your program to get the right one? The age-old guidance is that you can use 20% of your transactional email for promotional purposes. How are your email automations working?

Strategic planning 105

Strategic planning E-commerce Strategize Campaign 105

Hubspot

OCTOBER 2, 2023

Don’t be surprised when these promotional emails get zero responses. The sales equivalent is the rep who contacts her customers two or three times per year: When they're hoping to upsell or cross-sell them. You might help them out the first few times, but eventually you’ll cut them loose. Don’t send email blasts.

Objectives and Key Results 85

Objectives and Key Results Cross-sell Territory Contract 85

Hubspot

APRIL 6, 2012

And for a company that does this particularly well, check out customizable jewelry retailer Gemvara. 8) Use a Recommendation Engine to Increase Product Cross-Selling. Popularized by companies like Amazon and Netflix, a recommendation engine promotes the up-selling and cross-selling of ecommerce products.

Conversion 78

Conversion Cross-sell A/B testing Angle 78

Salesforce

FEBRUARY 15, 2024

However, I understand the power of outbound selling so I set a goal for myself to bring in $250,000 each quarter — driven in part by outbound efforts. Increasing the number of units each rep needs to sell pushes them to pursue more leads. Example: SpinzFlip currently sells 60,000 pairs of skates annually.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Hubspot

FEBRUARY 7, 2018

Sales compensation ranges from zero-commission (retail salespeople, for example) to pure commission (your salary is completely determined by performance.) Not only is there a clear promotion path, you don’t need much experience. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.

Territory 101

Territory Commission Outside Sales Account management 101

Search Engine Land

NOVEMBER 29, 2022

Williams-Sonoma, Inc.”), French press coffee maker manufacturer Bodum sued their former retail partner Williams-Sonoma under similar circumstances. Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. The Bodum v.

Territory 100

Territory Engineering Retail Promote 100

Sales Pop!

MARCH 9, 2022

The eCommerce share of the total retail sales was an impressive 14% in 2019. By 2023, it is expected to have crossed the 20% mark. Set up a trading strategy and retail calendar. Implementing a retail calendar that captures events such as bank holidays , paydays, and seasons can help you plan sales-improving tactical promotions.

E-commerce 52

E-commerce Cross-sell Commission Retail 52