Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Heinz Marketing

MAY 20, 2024

This model represents the customer journey in three stages: Awareness & Nurturing: The wide top of the funnel represents the stage where potential customers become aware of your brand and its products. One valuable tool for visualizing the customer journey is the bow-tie funnel. Every role is as important as the next.

B2B 109

B2B Cross-sell Customers GTM 109

Martech

APRIL 25, 2023

The most favored strategy for optimizing for growth this year was marketing to existing customers (cross-sell/upsell; 57%). An infographic representing the results of the survey is here. Dig deeper: Why B2B buyers now hate traditional B2B selling Get MarTech! 35% cited technology as a focus for optimizing for growth.

B2B 115

B2B Cross-sell Represent Gaming 115

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. They own the inventory, sell and serve ad placements, report on their performance and do not share data with other systems.

Cross-sell 122

Cross-sell Customer Relationship Management Campaign Relationship Management 122

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. This effect occurs because it provides authentic and meaningful experiences with company representatives that reflect typical physical social interactions.

Teamwork 138

Teamwork Cross-sell Technology Technology 138

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

JANUARY 5, 2022

Channel agnostic metrics will be part of this new environment and Comscore Everywhere represents a step in that direction — at least for media. ” The next step will be for Comscore to work with buy-side and sell-side partners to combine TV, CTV, digital and social media assets into one offering with audience intelligence capabilities.

Launch 106

Launch Cross-sell B2C Represent 106

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 110

Customers Cross-sell Gaming Up-sell 110

SaaStr

MAY 24, 2023

It’s crossed $640,000,000 in ARR, growing a stunning 50%! That doesn’t mean huge enterprise customers, but here it’s their $50k+ ACV ones, which now represent 28% of revenue, up from 22% just a year ago. SaaStr favorite Monday.com is one of them. 5 Interesting Learnings: #1. $50k+

Cross-sell 130

Cross-sell Represent CRM Growth 130

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

B2B 128

B2B Cross-sell Pharmaceutical Account management 128

ClickFunnels

SEPTEMBER 12, 2022

The secret is something we call “ Hook, Story, Offer “ At the end of this day, you’ll know how to discover your key selling point, relate a story that speaks to your target market, and present your offer in a way that generates lots of sales. Jamie Cross. You gotta represent. Day 4 – Irresistible Ads.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Instead, they rely heavily on their field representatives to be their eyes and ears. Working in sales requires persistence, and sometimes representatives can run out of steam. Upsell/Cross-Sell Rates. Employee Satisfaction. Net Promoter Score (NPS). Employee Satisfaction.

Territory 101

Territory Cross-sell A/B testing Promote 101

Partners in Excellence

AUGUST 30, 2022

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. Account based selling is no different. These all represent new customers within the account.

Sell 129

Sell Territory Cross-sell Referrals 129

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Order placement in the service console Customer service representatives can now place orders for customers directly from their service console without requiring an Order Management license.

Cross-sell 121

Cross-sell B2B User Experience Represent 121

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Irrefutable and revealing, data will ensure your ICP is representative not of a fictitious ideal customer but your actual high-value buyers. What type of accounts do we not sell to? By Brittany Lieu , Marketing Consultant at Heinz Marketing. Qualitative Analysis.

Customers 116

Customers Objectives and Key Results Cross-sell CRM 116

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 113

B2B Cross-sell Education Strategize 113

criteria for success

JUNE 3, 2021

One way to both improve revenue growth and inspire collaboration is by creating a Cross-Functional Revenue Growth Team, or as we sometimes refer to it, a Sales Growth Team. What is a Cross-Functional Revenue Growth Team? We recommend picking representatives with both the knowledge and the bandwidth to be part of the team.

Growth 97

Growth Cross-sell Finance Represent 97

ConversionXL

NOVEMBER 6, 2015

Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. This way, you reduce the risks associated with cross-device pollution. Run tests separately for each type of device.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Search Engine Land

FEBRUARY 20, 2024

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Unique selling proposition. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important.

Gambling 105

Gambling Cross-sell CTR Represent 105

Martech

FEBRUARY 7, 2022

Bringing together the measurement capabilities of these companies will aim at establishing a new standard for cross-platform measurement, or a “total view” at scale. TVSquared provides measurement for brands, agencies, publishers and broadcasters on six continents. Read more: Innovid becomes Olympics ad management partner.

Cross-sell 97

Cross-sell Represent Up-sell Closing 97

SaaStr

FEBRUARY 2, 2020

But if you want to meet with, interact with, share with, and sell to 5,000+ SaaS and Cloud CEOs (out of 15,000 attendees), SaaStr Annual is the place. Every Functional Area is Actually Pretty Well Represented. CEOs represent 35% of the attendees, which is actually kind of stunning. Let’s take a deeper look: 1.

Cross-sell 104

Cross-sell Represent Meeting Gaming 104

Sales Hacker

NOVEMBER 23, 2020

Sell as a team. Coordinate with cross-functional teams. If you’ve got a room full of reps trying to close those final deals and executives juggling end-of-year priorities, you need to ensure you’re delivering maximum value without taking too much time away from selling activities. Gain executive support.

Closing 129

Closing Cross-sell Contact CRM 129

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

ConversionXL

NOVEMBER 27, 2018

After booking a meeting with a representative, Segment immediately reassures users that “You’re in Great Company” and offers several success stories and strong social proof : ( Image source ). Pitch an upsell or cross-sell. television), a specific discount on an upsell or cross-sell item makes more sense.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

Jeff Shore

OCTOBER 2, 2018

We share best practices, pose difficult challenges, and cross-promote business. – If you are a real estate sales representative, consider The 4:2 Formula Academy. The program sells out quickly and you can always check for available dates here. STA, a tribe of sales leaders from different industries around the world.

Real Estate 102

Real Estate Cross-sell Represent Strategize 102

Veloxy

AUGUST 23, 2023

The right tool in the hands of sales representatives can be a game-changer. AI leverages past interactions and purchasing patterns to anticipate a customer’s next move, enabling sales development representatives to optimize customer engagement. But how does AI facilitate personalization of the sales approach?

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

JULY 24, 2023

We always emphasize that your welcome email should meet these qualifications: Represents your brand well. Does it represent your brand’s current look and feel? If you’re selling things without a compelling story, maybe not. This style of suggestive selling has become a common practice. Looks good on mobile.

Cross-sell 96

Cross-sell Real Estate Retail Represent 96

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Pricing in this stage focuses on: Sales Velocity: Pricing strategies adapt such that the sales team can sell faster as the market has now started to come to the company and CAC reduces.

Price 93

Price E-commerce Cross-sell Profit margin 93

Hubspot

MARCH 19, 2018

The Challenge: Selling today requires more resources. The Solution: Sales professionals must be aware of the competing priorities and the different needs those priorities represent within the buying organization. Upselling and cross-selling are still more effective techniques than selling new business opportunities.

Cross-sell 101

Cross-sell Relationship Management Price Trust 101

Salesforce

DECEMBER 8, 2022

Sales reps spend only 28% of their week selling, down from 34% in 2018. Sellers want to sell, but they spend more than two-thirds of their time distracted by record keeping, broken processes, tool management, and tasks like data entry and lead management. 81% of sales representatives say team selling helps them close deals.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

SaaStr

JANUARY 31, 2022

Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. That’s why you need to implement: Cross-departmental participation and commitment. Cross-team resolution of issues. Accountability to review.

Territory 98

Territory Cross-sell Quota Networking 98

Sales Pop!

FEBRUARY 27, 2022

Once in a great while, you observe people in a particular profession who truly represent that profession with honesty and integrity. If a lawyer was indeed a lawyer and only helped honest people find justice or be adequately represented? Salespeople must have a good grasp of who they are selling to with regard to preferences.

Cross-sell 91

Cross-sell Sales Pipeline Represent 91

Salesforce

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. Service agents can cross-sell and upsell with OOBO. The “swivel chair” scenario of waiting on hold as your call gets transferred from agent to agent, re-explaining yourself to different representatives along the way.

Service 97

Service Cross-sell Customers Drivers/motivators 97

Salesmate

DECEMBER 11, 2020

Sell on the go with Mobile CRM. Manage and sell on the go by accessing CRM on your mobile. CRM applications can increase revenue by up to 41% per sales representative.”. Upsell and cross-sell opportunities. Upsell and cross-sell for a better experience. Explore every opportunity and boost your sales.

CRM 128

CRM Cross-sell Clients Follow-up 128

Partners in Excellence

OCTOBER 21, 2022

It seems everything in my feed is dominated by “SaaS Selling.” It seems everything I read is about “SaaS selling.” It seems that everything new about selling, everything about sales performance really focuses on SaaS selling. ” Is there selling life outside SaaS. Why is this important?

Cross-sell 103

Cross-sell Quota Sales Up-sell 103

Salesmate

JULY 8, 2020

If you’re serious about applying this approach, I recommend you buy the book Sell Like Crazy , by Sabri Suby. If you’re meeting a company representative, research their organization. Sell their goals. If you’re selling products, arrange to call and check in, asking if they’re satisfied with their purchase or have any concerns.

Pipeline 126

Pipeline Negotiate Contract Objectives and Key Results 126