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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. What is cross-selling? Cross-selling is something you’ll be familiar with.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. This is often the opposite of what you do up this point, where youre building pipeline first. Phase 1: The Doer] Hiring the first salesperson Role: The first hire needs to be a hands-on doer.

GTM 108
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Restoring Sales Purposes

Sales Pop!

Once in a great while, you observe people in a particular profession who truly represent that profession with honesty and integrity. If a lawyer was indeed a lawyer and only helped honest people find justice or be adequately represented? Salespeople must have a good grasp of who they are selling to with regard to preferences.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Get Your Free Ebook What Is Field Sales Enablement?

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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

Showing up at someone’s office? As they grew, they tried having CSMs own cross-sell opportunities, but this proved ineffective. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.” Email is easy. Cold calling is harder.

Growth 75