Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 137

Cross-sell Retail B2C Strategize 137

ConversionXL

JANUARY 26, 2017

Last year, email marketing software provider GetResponse published its State of Email Marketing Report which shared similar results: with retail and ecommerce grouped together, the analysis revealed an average 16.78% open rate and a 3.07% click rate. Among retail and ecommerce emails, the survey found an average open rate of 20.5%

Cross-sell 120

Cross-sell Retail Referrals Education 120

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A retail chain embarked on a digital transformation journey to integrate online and offline customer data to offer a seamless shopping experience. This strategic alignment led to a 25% increase in cross-selling success rates and a 40% improvement in customer satisfaction scores.

Objectives and Key Results 119

Objectives and Key Results Cross-sell Strategize Retail 119

ConversionXL

OCTOBER 16, 2022

Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Scenario 2: The online fashion retailer. The online fashion retailer pulled in fewer customers and generated a fraction of the revenue. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

OCTOBER 19, 2022

What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead.

Retail 130

Retail CTR Networking Campaign 130

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Retail 73

Retail Cross-sell Gaming Networking 73

The 5% Institute

JULY 24, 2023

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52

Retail E-commerce Cross-sell Repeat business 52

Martech

AUGUST 2, 2022

For the online retailer, it is anything but magic. For the most part, online retailers have a physical process to manage, and the outcome of all this is inventory — the stuff they must keep lying around, waiting to be bought. Smaller businesses may lack the scope and the time, being too busy selling…and growing. “A

E-commerce 105

E-commerce Retail Cross-sell Teamwork 105

Martech

JULY 24, 2023

But many retail websites have defaulted to putting the email opt-in form at the bottom of the website. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

Martech

FEBRUARY 14, 2023

That means I’m more likely to choose them when I need the kind of products they sell. Birthday greeting Only 31% of retail email marketers send birthday greetings according to the Litmus 2021 State of Email report. This makes the suggested products more relevant than a cross-selling or upselling list based on past purchases.

Customers 136

Customers Retail Cross-sell Campaign 136

Martech

MAY 15, 2024

We’re industry-agnostic; we work across oil and gas, CPG and retail, supply chain and logistics, the idea being that technology is pretty much horizontal. Now, the retailers, the stores themselves may have that data, but how does it get to the brand? We track early-stage startups too.

Retail 119

Retail Cross-sell Technology Technology 119

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 52

Retail Cross-sell Entertainment Follow-up 52

ConversionXL

APRIL 11, 2014

Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. What Are Cross-Sales, Add-On Sales & Bundle Sales? Here’s a great example of a cross-sell interstitial by Product Upsell , an app for Shopify customers. . . image source.

Cross-sell 118

Cross-sell Price A/B testing Up-sell 118

Hubspot

DECEMBER 9, 2014

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. 3) Cross-selling related products.

Cross-sell 78

Cross-sell Retail Technique Up-sell 78

Hubspot

JUNE 8, 2017

percent of total retail projections for that year. According to Retail Dive's Consumer Survey , 62 percent of consumers want to examine and try out items before buying. That's why agencies should use physical locations to cross-promote their e-commerce brands. As an agency pro, it's your job to help your clients grow that base.

E-commerce 78

E-commerce Cross-sell Retail Promote 78

Martech

JUNE 23, 2022

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Traditional retail channels for brands have been disrupted by e-commerce. A popular game’s devoted audience will interact with other audiences, amplifying brand marketing.

Gaming 126

Gaming E-commerce Cross-sell Sports 126

Partners in Excellence

OCTOBER 25, 2016

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” There were some minor upgrades, some maintenance contracts, and other things I could sell — but none that would enable me to achieve my quota or goals for the account.

Territory 105

Territory Account management Cross-sell Retail 105

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Additionally, by keeping track of the average retail price of your products, you can measure the impact of cutting your prices or implementing a promotion. Upsell/Cross-Sell Rates. KPIs for Sales Managers. New Leads/Opportunities. Client Acquisition Rates. Sales Volume by Location.

Territory 101

Territory Cross-sell A/B testing Promote 101

Martech

OCTOBER 20, 2022

So a lot of that was built into the way we represent attributes for each customer; we’re able to do that by focusing on both the ability to set your own attributes – if the customer was in retail and cared about average order value, I could do that, or I could do time since last purchase.” ” One example he gave was ATT.

Launch 111

Launch Cross-sell Manufacturing Healthcare 111

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 130

X-functional Cross-sell Territory Retail 130

PandaDoc

JULY 14, 2020

Cross-sell/upsell. Many businesses find it can be harder to cross-sell or upsell through a website, rather than in-person or on the phone. See also: How to make and use a sell sheet. For instance, if you’re selling HR software , you could offer an ebook about digitalizing HR departments or other related topics.

Cross-sell 140

Cross-sell Sales Up-sell Follow-up 140

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. We hope you find good solutions for your business in this review because each of the platforms presented is a great tool for eCommerce and rapid retail growth.

Retail 52

Retail Growth X-functional Cross-sell 52

ConversionXL

SEPTEMBER 3, 2014

This lack of focus on using data to understand the customer and retain business is neither a recent occurrence nor confined to traditional retailers. E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”.

Customers 127

Customers Retail User Experience Cross-sell 127

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

ConversionXL

OCTOBER 4, 2022

Everyone is selling online; you’re competing in a digital mall with endless aisles. Retailers have been taking advantage of this concept for decades, holding limited-time-only sales to build urgency. Koala , an Australian mattress retailer, accesses FOMO in their Facebook ads by limiting promotional offers to just five days.

Referrals 129

Referrals Retail Growth Cross-sell 129

Partners in Excellence

JANUARY 5, 2013

.” First, look at different types of selling. It was a B2C environment (also, B2 Retailer). See how you might apply them to selling. ” What’s interesting is there is much in “great teaching” that can be applied to “great selling.” Most of my work is in B2B sales.

B2C 117

B2C Cross-sell Sales Manufacturing 117

Salesforce

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. Service agents can cross-sell and upsell with OOBO. Shoppers may have questions beyond the specifications listed on a retailer’s website. Equip service agents with tools to help them upsell, cross-sell, and keep customers engaged.

Service 97

Service Cross-sell Customers Drivers/motivators 97

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Highspot

JULY 24, 2020

Leading retailers know that how you sell is just as important as what you sell. Whether it’s an eye-catching window display on Fifth Avenue or a sleek website, retailers know that presentation is critical to keeping shoppers coming back for more. Cross-sell Your Content. Curate Your Display.

Cross-sell 80

Cross-sell Retail High impact Territory 80

ConversionXL

NOVEMBER 18, 2014

That’s the principle that drove Isabella, a health and wellness retail company, to change their text-only receipts to an HTML-rich email leveraging their recommendation feature. Which is why it’s not surprising that receipts with cross-sell opportunities show a higher click through rate, on average, than those without: Image from Experian.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

Veloxy

JULY 23, 2024

Another example might be a technology company that sells software solutions. In the retail industry, Predictive Sales AI can analyze purchase history to identify customers likely to buy complementary products. Through this method, retail businesses can drive sales growth while improving customer satisfaction.

Technology 130

Technology Technology Sales Healthcare 130

Hubspot

OCTOBER 15, 2020

Running a retail business feels more complicated today than ever before. At heart, though, retail remains straightforward. There was a time when selling products was simple. The principal aim of any retailer is to get their goods to the customers who want them. It’s the different places you sell your products, right?

Retail 89

Retail Manufacturing Cross-sell Sales 89

Salesforce

AUGUST 8, 2024

Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Here’s an example of how a retail marketer could create relevant and engaging messages for each customer: Audience Segmentation. Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

FEBRUARY 20, 2024

Unique selling proposition. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. For that reason, demonstrating a unique selling proposition as a business and for each indexable page is key to higher rankings. Performance.

Gambling 105

Gambling Cross-sell CTR Represent 105

Hubspot

JULY 15, 2014

Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. This is an inventory nightmare for any retailer. Cross-sells are a powerful tool that can generate tons of revenue if applied correctly. Let’s see. 1) Poor Showcasing of Merchandise.

Customers 78

Customers Retail Cross-sell Price 78