Remove Cross-sell Remove Retail Remove User Experience
article thumbnail

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. The kicker is that by building this into your site structure and content plans, you reward your website visitors with a better user experience (matching content to the searcher’s intent).

UX 81
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. Google consistently focuses on their usersexperiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. There are much better SEO alternatives, though. Performance.

Gambling 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024.

B2C 59
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 116
article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129
article thumbnail

How to Get Your Company to Really Care about Your Customers

ConversionXL

Marty Hayes, Online Business Manager for UK Consumers at Dell Technologies, uses data to show people why customer centricity is important and to get people to start questioning opinions: I once worked for an online womenswear retailer, where our target market was fast-fashion-craving teenage girls and young women.

article thumbnail

Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce

According to Erickson, “Successful SEO is a cross-functional endeavor. Similarly, merchandisers can surface new pages and work closely with SEO teams to get them optimized and cross-linked.” Successful SEO is a cross-functional endeavor. Remember, the purpose here is to provide accurate information.