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And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Sales analytics help you and your sales team know how the sales graph is mapped out and what aspects need to be fixed.
SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.
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