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5 Ways Companies Fail Their Sales Teams

A Sales Guy

Here are five ways companies fail their sales teams – Poor or Weak Value Propositions: Too often companies think sales people should be able to sell anything. What most companies miss is sales people sell what is given to them. That means they don’t make that money unless they sell something.

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.

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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

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The Gap In Sales Training

A Sales Guy

Training is much more than adding a slider to your pitches, learning the cross-over dribble, learning a new swim stroke, a new defense, a new batting stance, a new way to cover a receiver, etc. The more I read about finance, business, psychology, the web, social selling and more, the better sales person and sales leader I am.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Support on pipeline movement. According to Crossbeam, partners contribute to 58% of the revenue generated by Highspot ’s top sales reps, and their deal size was 60% higher when working with partners.

GTM 102
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I Was Wrong. NPS is A Great Core Metric.

SaaStr

If your customers love you … you’re gonna sell them more. And importantly — use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. Even if you aren’t yet. You’ll figure that part out. Share your NPS with your CEO friends.

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The Future Of Selling Driven By The Future Of Work!

Partners in Excellence

I was involved in a fascinating Clubhouse discussion on the future of selling. As we see more organizations move to permanent work from home or other more flexible workplaces, how we want to sell/engage becomes less important than the pragmatic, how does the customer want to engage. How do we help them recognize these challenges?

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