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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

B2B 129
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30 Key Interview Questions and Answers for Sales Operations Role

Hubspot

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. Flexibility is a must-have soft skill for sales ops people.

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

Sell 52
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Proven Strategies for Effective Sales Management

Highspot

Training and Development While 57% of teams agree that their sales managers can coach reps to reinforce desired behaviors, nearly half (44%) of teams are not confident in their managers’ coaching abilities. Goal Setting Clearly communicate sales targets and expectations to your team.

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The Breakthrough Guide to a B2B Sales Process

criteria for success

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. This depends on the type of solution you sell and who you sell it to. The Value of a B2B Sales Process. Sales Process Template.

Process 59
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Crafting a Winning Go-to-Market Strategy

Highspot

Takes into account the entire customer journey, from product development to post-sale support. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.

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Crafting a Winning Go-to-Market Strategy

Highspot

Takes into account the entire customer journey, from product development to post-sale support. Business Functions Involved Go-to-Market Strategy (GTM): Involves cross-functional collaboration, including product management, sales, marketing, and customer support.