Hubspot

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Strategic Plan. Strategic Plan Template. Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why. Craft your elevator pitch. Measurable.

Strategic planning 100

Strategic planning Strategize Referrals Cross-sell 100

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. —

Objectives and Key Results 219

Objectives and Key Results Cross-sell Sales Strategize 219

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. It’s everything from email service providers to social platforms, ecommerce portals, websites, mobile apps and beyond.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Think of next-best-action recommendations or predictive customer service. Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. This allows them to focus more on selling and less on administrative tasks. Understand Your Market and Customers Start by learning about the market where you’ll sell your products or services.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Salesforce

FEBRUARY 19, 2025

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? This not only leads to a significant loss of productivity but also diverts resources from more strategic and high-value activities.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. According to Wikipedia - A sales process is an approach to selling a product or service. In closing their comments, Trailer and Dickie clearly state that selling is both a science and an art.

Process 180

Process Sell Cross-sell Negotiate 180

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. Working with the Existing Customer: A strategic farmer analyzes specific accounts, identifying opportunities to expand product or service lines within them.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Increase cross-sell and upsell revenue by 25%. Take a tech company focused on early adopters.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Enterprise sales require a field presence, strategic account management, and a drive to go where your customers are.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

PandaDoc

OCTOBER 15, 2024

Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process. Nathan David, Global Vice President, Sales Strategic Accounts at Plutora Finance : financial services are a complex field that require a lot of double-checking for compliance and legal regulations.

Legal 52

Legal Contract Cross-sell Finance 52

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? There are expenses in maintaining an account, especially if you want to exceed expectations and deliver outstanding results and customer service. What Is Key & Strategic Account Management. What is key account management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Martech

OCTOBER 16, 2023

They signify not only the exchange of commitments, such as payment for a service or receipt of that payment but also the fulfillment of that commitment. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. I’m glad you asked!

Cross-sell 132

Cross-sell Retail B2C Strategize 132

Sales Hacker

FEBRUARY 20, 2023

Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. What is cross-selling and upselling?

Cross-sell 113

Cross-sell Sell Territory Up-sell 113

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Top-shelf customer service The same logic applies to problem resolution.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 117

Cross-sell Price Account management Up-sell 117

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. They prioritize direct selling and relationships over allowing customers to go and buy directly. Whichever you choose will be a strategic decision.

Cross-sell 117

Cross-sell Customers Pitch Drivers/motivators 117

Hubspot

APRIL 3, 2019

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. It goes a step or two beyond identifying the going rate for your offer and is a more strategic approach to pricing. Cable television, however, is a very elastic product.

Price 98

Price Cross-sell Negotiate Service 98

ConversionXL

MAY 3, 2017

The best way to organize these options strategically is to create customer segments. They promoted their new yarn subscription service to potential customers using custom audiences. Your goal is to serve them with relevant offers where you cross-sell and upsell related products. Segmenting Your Customer Database.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Objectives and Key Results 108

Objectives and Key Results Cross-sell Strategize Retail 108

Martech

JANUARY 5, 2024

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. As with previous phases, this one is not about hard selling. Click here to take the survey I recommend that companies implement a ‘ Service Recovery Plan ’ to address this.

Prospecting 117

Prospecting Customers Cross-sell Objectives and Key Results 117

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. These include: Would they benefit from your product or service? After the sale.

Sell 98

Sell Cross-sell Lead generation Referrals 98

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Partners in Excellence

AUGUST 30, 2022

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. Account based selling is no different. But things weren’t changing. It's Account Planning Season.

Sell 129

Sell Territory Cross-sell Referrals 129

Salesforce

JUNE 26, 2024

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service – within businesses are crucial. After all, they often have different metrics and KPIs, strategies, and even technology platforms.

Service 52

Service Cross-sell Profit margin Strategic planning 52

ConversionXL

JANUARY 26, 2017

” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. The revenue implications of a strategically crafted receipt are huge too. Product Recommendations & Cross-Sell Emails. increase in open rate, a 64.7%

Cross-sell 120

Cross-sell Retail Referrals Education 120

Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Selling has historically been an inefficient activity. Don’t sell excitement — sell techniques.

Meeting 120

Meeting Cross-sell Technique Education 120

Hubspot

MARCH 18, 2019

The difference between key account management and selling. As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. If sales volume is large in region A, perhaps there is a higher demand there, in which case you can focus on customizing certain products and services for that region. Upsell/Cross-Sell Rates. KPIs for Sales Managers. New Leads/Opportunities. Client Acquisition Rates. Competitor Pricing.

Territory 101

Territory Cross-sell A/B testing Promote 101

Heinz Marketing

OCTOBER 26, 2022

Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy. . May limit cross-functional collaboration and communication. .

Strategize 122

Strategize Cross-sell Networking Service 122