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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Here are three customer journey practices for tapping this institutional, cross-functional wisdom.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services.

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How to revamp your lead scoring strategy for 2025

Martech

Industry Depending on your product or service, certain industries will be a better fit than others. Conversely, lower points should be given to leads outside your service area. If your product or service is tailored to enterprises, assign higher scores to leads from larger companies. Negative scoring can help with that.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 113
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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Professional services and other revenue: $13.6 Many industries go through this.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. The burden of implementation ABM platforms are often self-service. Marketers are expected to set up, integrate and manage the system themselves.

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