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Great Field Service is Agile and Efficient — These Tips Can Help You Get There

Salesforce

If field service agility isn’t currently a priority for your business, it should be. On the flip side, a lack of agility can wreck the reputation your company has worked so hard to build and frustrate your frontline service team. ” How can you improve your organization’s field service agility? Start at the top.

Service 98
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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. They need the ability to report outages and issues to a service agent and get support or have a field technician fix the problem remotely. In-person service calls should be scheduled only when the problem calls for it.

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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). If you haven’t started already, consider phasing out third-party data in favor of first-party sources.

Legal 96
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Salary and Career: Kathleen Voboril can make martech sing

Martech

I was temping and the best kind of side jobs were in financial services. I did that for a year or two and then decided to go get my MBA at the University of Texas. And I love how cross-functional it is, especially digital marketing. Q: In marketing? A: I did not focus on marketing. Q: Where did you go from there?

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Everything You Need to Know About Brand Management

Hubspot

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Allow you to charge more for your products or services. When done successfully, brand management can: Boost your brand awareness. Brand Equity.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anita Nielsen is a best-selling author and sales performance coach.

Sales 137
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8 Data Visualization Examples for Marketers

ConversionXL

This diagram shows the relationship between cell phone service providers based on Deloitte survey data. Best practices for using chord diagrams: Try to avoid too many chords crossing, especially if you forgo interactivity. Are product descriptions doing a good enough job of selling the benefits? Are buttons clear?

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