Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
Hubspot
AUGUST 29, 2013
Whenever I see a billboard with an insurance agent or an attorney advertising their services, I think about calling them and introducing them to the inbound philosophy. This means you can spend less on reaching an audience that has a much higher ROI than simply shouting at people that they need you and your product or service.
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