Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. All we want to know is how would that product help us I am investing X amount of money in it. Product/Service}} can help in {{Benefits}}. This would guarantee to fetch you good sales in the long run.

Closing 98

Closing X-functional Sales Follow-up 98

Hubspot

JUNE 22, 2022

Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. Without satisfied customers, you can't generate sustainable revenue, and you sell yourself short by losing out on referrals. Lead with an exceptional product or service.

Legal 91

Legal Relationship building Contact X-functional 91

Veloxy

SEPTEMBER 28, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Before we look at some of the most epic and effective subject lines to ever cross a inbox, let’s categorize them into the main types. Use this subject line as a follow up and ask how you can be of service.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Hubspot

OCTOBER 23, 2017

Either they’re a good fit for your product or service and you can move forward with the relationship, or it’s time to part ways. Do you sell to their industry? Are you evaluating any other similar products or services? One of the most important conversations salespeople have with their prospects is the discovery call.

Sales 101

Sales X-functional Contact Prospecting 101

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Interview customers and tell their success story (with or without your product/service) – How are they successful?

UX 85

UX Cross-sell A/B testing Government 85

Heinz Marketing

MAY 16, 2022

You recommended we cover customer service, customer success today. Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. Customer experience.

Pipeline 85

Pipeline Referrals X-functional Cross-sell 85

Hubspot

APRIL 4, 2023

It's also when you really need to sell yourself and your skills. For example, I recently collaborated on a project for a large financial services company where I led a team in implementing a new customer relationship management system. Describe a time when you worked within a cross-functional team to complete a project.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

The 5% Institute

AUGUST 7, 2023

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. Such relationships not only lead to client loyalty but also open doors for potential upselling and cross-selling opportunities.

Account management 52

Account management Negotiate X-functional Cross-sell 52

SaaStr

FEBRUARY 4, 2020

So I spent five years in nonprofits and public service and 15 years at American Express and Google and the last four years have been at Gusto. We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. No big deal. That’s great strategy.

Drivers/motivators 89

Drivers/motivators X-functional Trust Cross-sell 89

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? 24/7 customer service ? ?. Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free trial ? ?

X-functional 52

X-functional Territory CRM Lead generation 52

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52

Quota Growth Territory Commission 52

SaaStr

MARCH 12, 2019

Awesome revenue growth on the X axis, awesome revenue retention on the Y. And I think it comes out of the 80s and 90s and how we used to sell with shelfware. We really only know how to sell the mid market companies through inbound demand gen. And help them to figure out how to sell the enterprise. That’s easy.

Growth 101

Growth Cross-sell Contract X-functional 101

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude. Free email service (gmail ,yahoo etc) leads don’t become users: worth 2.7x What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. Tech sellers typically offer technological solutions to customers’ problems in the form of software, hardware, or information technology (IT) services. When I moved from a dance career to sales, I had zero experience selling a product.

Networking 59

Networking Cross-sell B2C Negotiate 59

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Platforms like Webfx provide voice search optimization services, which are relatively popular.

Retail 52

Retail Growth X-functional Cross-sell 52

ConversionXL

JULY 20, 2019

However, the opportunity to up-sell and cross-sell has been lost completely. Well, some email service providers make it easier by building the capability in: Vero ; Remarkety ; Customer.io. If user did X, send them Y three days later if they haven’t done A, B, and C. Plain and traditional.

Conversion 90

Conversion Promote X-functional Start-ups 90

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Greenhouse followed a similar path to Talkdesk and should cross $10 million ARR later this year, up from almost nothing at the start of the year.

Price 111

Price Start-ups Up-sell X-functional 111

SaaStr

JULY 17, 2020

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. Keith Rabois: There is in another tale two cities is most of the people that were most affected by the March and April shutdowns were not the people that buy and sell houses.

E-commerce 84

E-commerce Retail Real Estate Growth 84

Sales Hacker

APRIL 14, 2020

Reps working from home need to be willing to converse without selling. So companies going out, they bought this SaaS platform to help with X, Y, and Z. What’s your advice to those reps on good strategies for continuing to sell in this environment? I’m not calling to sell you anything. We’re on iTunes.

Contract 79

Contract CRM Consult Cross-sell 79

ConversionXL

DECEMBER 30, 2015

However, the opportunity to up-sell and cross-sell has been lost completely. Well, some email service providers make it easier by building the capability in. If user did X, send them Y three days later if they haven’t done A, B and C. They’re usually plain text and function (like the Airbnb example above).

Conversion 88

Conversion Promote X-functional E-commerce 88

SaaStr

JULY 24, 2019

Gillian Heltai | SVP of Client Services @ Talkdesk. I’m the Senior Vice-President of Client Services at Talkdesk, and I’m really excited to be here today; also, a little nervous. We sell contact center software. We are operating and selling mostly against companies that have been around 20, 30 plus years.

X-functional 61

X-functional Engineering Clients Start-ups 61

Heinz Marketing

JULY 13, 2020

Companies are really realizing they have to do more than just give lip service to referrals, to say to their sales team, “I’ll just go ask for referrals.” But if social selling really was a be all end all, this is when it would prove itself. And how has your answer changed or evolved over time?

Pipeline 85

Pipeline Referrals Cold Call Sales 85

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Sales Cross-sell 52

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. We’ve got everything from self-service all the way up to the enterprise. I mean, what do they do?

Retail 107

Retail Start-ups Drivers/motivators Up-sell 107

Heinz Marketing

JANUARY 25, 2021

I ask Jason why is this function so interesting? I mean, why is that function so interesting to you? Matt: So, I like that answer for a lot of reasons, because I think, if you think about your partner ecosystem as a function, I think that’s really easy to say, “Okay, partners equal pipeline.”

Pipeline 87

Pipeline Sales X-functional B2B 87

SaaStr

AUGUST 7, 2020

There’s a lot of services. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” It’s hard not to walk downtown through [inaudible 00:01:05] it to see what’s happening in healthcare all over the place, in financial services. Matt Garratt: Thank you.

Price 74

Price Retail X-functional Healthcare 74

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

PandaDoc

APRIL 12, 2022

CSAT is typically used to measure how satisfied a customer is with a product, service, or interaction. Example: 40 positive responses / 60 total responses X 100 = 67%). CSAT is best utilized to gauge the customer’s satisfaction with a specific product, service, or process. 08 x 100 = 8%. Making it actionable.

Customers 52

Customers X-functional Promote Price 52

Lead Fuze

JULY 6, 2023

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. Qualitative research provides valuable insights into the problems customers face with products or services. It saves time and boosts efficiency.

Customers 52

Customers Clients Lead generation X-functional 52

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. You can even contact the new lead with a drafted action plan of how the potential client can use your service and benefits. Present product or service The presentation or the pitch is showtime in any sales workflow outline.

Process 52

Process Objectives and Key Results Pitch Sales 52

SaaStr

JULY 15, 2020

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses. Right now if you look on the other side, an area I know a fair amount about, look at US real estate.

X-functional 71

X-functional E-commerce Growth Retail 71

SaaStr

OCTOBER 29, 2019

I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging. First is assigning an owner.

Price 41

Price X-functional Cross-sell Drivers/motivators 41

PandaDoc

MAY 8, 2023

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. Zendesk ) 78% of customers will forgive a company for a mistake if they receive excellent service.

Service 52

Service Product Customers E-commerce 52

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. ROI on CRO?

Growth 86

Growth A/B testing X-functional Objectives and Key Results 86

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits.

Territory 111

Territory CTR Campaign Objectives and Key Results 111