ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

ConversionXL

OCTOBER 4, 2018

which customers will buy one or more products for a cross-sell or upsell. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. or “Who is likely to try product X?” customer churn. Predictive analytics at work.

Sports 131

Sports Clients Engineering Niche 131