SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. They set up meetings with Fortune 500 CIOs. You gotta know the product cold.) Heres a blurb you can forward.”

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Martech

FEBRUARY 24, 2025

Picture an AI solution provider coming in with a robust platform but little understanding of your specific market, your brand’s unique selling propositions or your internal data structures. It might be able to set up a basic version of AI-driven marketing, but will it produce breathtaking results out of the gate? Processing.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Heres how to start: 1. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 87

A/B testing CTR Click Through Rate Healthcare 87

SaaStr

MAY 30, 2024

How PLG Evolved First, let’s start with PLG and its evolution. How did it all start? Because the end user starts using the product, often through a self-serve motion. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Sales Hacker

DECEMBER 17, 2024

Thinking about AI for your sales team but unsure where to start? I have no idea what episode we are currently on, but it’s getting up there. Experience before starting Intellimize. And it’s basically just all the mistakes that they made before starting the journey. So you are number one.

GTM 102

GTM Engineering Electricity X-functional 102

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Sales Hacker

FEBRUARY 20, 2023

Land and expand” is a selling tactic that starts with landing a small deal with a new account or organization. Through a strong relationship and proven results, that first deal turns into more sales and increased revenue as you continue to sell across the company. Start by mapping out your largest customer accounts.

Cross-sell 115

Cross-sell Sell Territory Up-sell 115

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. However, for the most efficient results, I recommend starting with Custom Audiences. The best way to organize these options strategically is to create customer segments. Landing Pages. Website traffic.

Customers 133

Customers E-commerce Cross-sell Represent 133

Veloxy

MAY 3, 2022

You need actual thought leadership and takeaways that you can readily apply to your role and your sales organization starting today. Get ready to download and start using (yes, much of these sales resources are actually useful and interactive) these sales tools today. Helps perfect your sales process in order to sell more.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Let’s start by answering this simple question: “What is Sales Enablement?”.

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Hacker

MARCH 8, 2024

By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. As you begin setting up your ABM strategy, you need to determine what makes an account a must-win. Solution Research: Have they started searching for solutions for their pain point?

Cross-sell 120

Cross-sell Sell Lead generation Education 120

Martech

OCTOBER 16, 2023

The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Keep these strategic points in mind as you develop your journey emails: Why should customers care about your email?

Cross-sell 131

Cross-sell Retail B2C Strategize 131

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? Start to figure out messaging and where to put it.

Cross-sell 120

Cross-sell Price Account management Up-sell 120

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. Everything marketers do ladder up to these goals that drive the business forward: Brand building: Marketing executives know that revenue and relationships start with a strong brand.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

ConversionXL

JANUARY 26, 2017

And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. The Impact of Different Types of Follow-up Messaging. open rate, a 6.4%

Cross-sell 120

Cross-sell Retail Referrals Education 120

SaaStr

SEPTEMBER 17, 2020

For those unfamiliar with her background, Brescia started off as the founder and COO of Bitnami, a 75 person startup. In her session, Erica shares her hard-earned leadership lessons– from selling her company to what she’s learned at Github, we’ll share her most essential leadership principles for any stage of business. #1

Cross-sell 143

Cross-sell Networking Growth Strategize 143

SaaStr

OCTOBER 29, 2023

companies: Start marketing, supporting and talking to European customers as a distinct segment once you have 10 of them. are different markets of course, but most of the best SaaS apps organically cross borders. Localizing early is a strategic weapon. Let me simplify it all to 4 simple pieces of advice: For most U.S.

Cross-sell 122

Cross-sell Strategize B2B Closing 122

Hubspot

MARCH 18, 2019

The difference between key account management and selling. These accounts make up the majority of the business' income. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. Why should you start a key account management program? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Martech

JULY 31, 2023

Even if you set it up today and start gathering data and running tests, you’ll have three months of learning with a few weeks of holiday high tide to spare. If you have your engagement segments identified, a good place to start could be testing copy. Where should you start with integrating personalization and automation?

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Getting rid of unnecessary tools.

Objectives and Key Results 107

Objectives and Key Results Cross-sell Strategize Retail 107

ClickFunnels

AUGUST 31, 2022

That’s why today we are going to discuss how to be strategic about it. We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Continue reading…. What To Do Next?

Promote 163

Promote Follow-up A/B testing Hospitality 163

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Buyers sense this drop in energy, and they start doubting the commitment or value of your solution. The sales process varies greatly depending on the purchase.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

NOVEMBER 30, 2023

Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR. The key is to start to build a GTM strategy that allows you to attack a larger market. You go from growing and growing, and then code attainment comes down, and ramp time goes up.

Go To Market 109

Go To Market GTM Cross-sell Growth 109

SaaStr

JANUARY 31, 2022

It was a critical metric for us because when I started we were at -15% quota capacity. Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. Cross-team resolution of issues. Metrics That Matter.

Territory 98

Territory Cross-sell Quota Networking 98

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. It starts with a structure, goals, and needs identification.

Pitch 52

Pitch Sales Technique Cross-sell 52

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. To build efficiency, we must start by tapping into our existing customer bases. Need help getting started on the path towards customer-led growth? We can help!

Customers 98

Customers Cross-sell Growth Lead generation 98

SalesLoft

AUGUST 23, 2019

, you know that SalesLoft’s self-declared sales nerd and podcast host, Jeremey Donovan asks every guest two questions: What is the first thing you remember selling? We have built up a pretty impressive book list from some of the most successful and influential sales leaders of all time. Crossing the Chasm by Geoffrey A.

Cross-sell 96

Cross-sell Niche Sales Quota 96

Sales Hacker

JULY 25, 2022

But before we open up the hood, let’s review some sales performance dashboard basics. Regardless of the role you want to build a dashboard for, you have to start with the same question: What is the desired result? . How to pivot, strategize, and coach. The elements of a good sales performance dashboard.

Engineering 116

Engineering Objectives and Key Results Cross-sell Pipeline 116

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Sales Hacker

AUGUST 11, 2021

Selling is about trust. After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Referral selling is resource-intensive, so it doesn’t work for smaller deals.

Referrals 129

Referrals Sell Cross-sell Trust 129

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Many of them will get gobbled up by the large platforms. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM.

GTM 117

GTM Niche Cross-sell Contract 117

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130