Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. They are also often less motivated to sell than your own sales team would be.

Go To Market 101

Go To Market Process GTM Education 101

Highspot

FEBRUARY 14, 2024

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Development of consistent messaging that resonates with the target audience. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Salesforce

OCTOBER 18, 2024

Start by identifying your target audience and then send surveys or social media polls, or simply start engaging with them online. Who is your target audience? Marketing dollars are wasted if you can’t identify your potential customers. Extend your reach: Identify new markets where your business can grow.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111