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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Can upgrading your technology help with CPRA compliance (and more)?

Legal 96
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Sales Pipeline Radio, Episode 196 Q & A with Lisa Gschwandtner @SellingPower20

Heinz Marketing

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Aileen Lee: … the industry’s willingness to adopt technology. Because it’s been a fight and it needs to be adopting technology across the board. Well, do the math in your head. And so, but now they have to.

Pitch 76
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So don’t expect that you can take your product that you sell now to SMB’s and sell the same thing to big companies.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. There is in another tale two cities is most of the people that were most affected by the March and April shutdowns were not the people that buy and sell houses.

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The Right Way to Build Your First RevOps Team

Salesforce

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98