Cross-sell, Tradeshows and X-functional

Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And so, as we have evolved complex buying and selling, the model has evolved as well. It’s a common noun in B2B.

Pipeline

Pipeline B2B Sales Cross-sell

B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

OCTOBER 22, 2018

Selling to companies adds complexity to the Lead Source method. Thankfully, Salesforce Campaigns solve these issues brilliantly, allowing for: Cross-object reporting. This lets you determine that to close Company X, prospects touched Adwords, branded search, attended events, and interacted with Social Ad campaigns.

B2B

B2B Process Campaign Contact

Technology Sales Today

Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

B2B Marketing Attribution: Models, Tools, and Processes

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