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How to fix a huge traffic drop after rebranding

Search Engine Land

If the products cross over, make sure you match the product descriptions and selling points to the new audience’s needs so you’re benefiting the customer. Conference in Arlington, Virginia and discussed using “domain reputation score” in their algorithm. When you are customer-first focused, SEO normally comes as a reward.

Launch 102
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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Doing so can help you build trust with your customers and help your company be ready for whatever comes next.

Legal 96
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So don’t expect that you can take your product that you sell now to SMB’s and sell the same thing to big companies.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. ” And she was like, “Trust me. You really do.

Pitch 65
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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. That honesty can build trust between your organization and your customers. This can be risky, but it can make sense if a business plans to rely on upselling and cross-selling. Watch the demo

Price 52
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products.

Finance 104
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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. You also need to convey excitement about the product or service you’re selling and help prospects understand its benefits in a way that feels personal to them.