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How to fix a huge traffic drop after rebranding

Search Engine Land

If the products cross over, make sure you match the product descriptions and selling points to the new audience’s needs so you’re benefiting the customer. Conference in Arlington, Virginia and discussed using “domain reputation score” in their algorithm. When you are customer-first focused, SEO normally comes as a reward.

Launch 102
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Confused By New Data Privacy Laws? Start Here

Salesforce

Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-website tracking and data purchased from brokers). Doing so can help you build trust with your customers and help your company be ready for whatever comes next.

Legal 96
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Unlike when selling into SMB businesses that kind of can go from a demo, to a conversion, to a close in a matter of days, enterprise sales is a lot more complicated and it’s hard to navigate through. So don’t expect that you can take your product that you sell now to SMB’s and sell the same thing to big companies.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. But I do think … we’re investors in a company called Homebase that basically sells SaaS for small-medium size businesses to do hourly work management. ” And she was like, “Trust me. You really do.

Pitch 76
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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. They also offer insight into a customer’s history of purchases, making them the key to cross-selling and upselling products.

Finance 104
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59