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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 134
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. Fred Viet: It’s a big difference. Fred Viet: That’s good. Scott Barker: Awesome.

GTM 115
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 101
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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects. They know how to think creatively and cross-functionally. Almost immediately, your Revenue Per Lead goes up. This guy really understands how to sell up.

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

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Sales Compensation: The Ultimate Guide

Hubspot

That is to say, if you want your salespeople to do X, reward them financially for doing X. If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

I wanted to follow up on the proposal.”. "Do We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office. Things to Say On the Phone. “I I just wanted to introduce myself.".