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AI Powered Digital Transformation in B2B Marketing

Heinz Marketing

Intelligent tools like Quill and others are already being used by AP, Washington Post, and Forbes to create news that generates more engagement on their website. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. Content generation.

B2B 115
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Turning Competition Into Industry Counterparts – Part 2

Score More Sales

Have you ever talked to someone who had their arms crossed? This is a local group of more than 30 web and graphic designers in the small town of Bellingham, Washington who decided to meet once a month to be less isolated and to potentially collaborate when appropriate. I was selling to major accounts and so were they.

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How to Recession-Proof Yourself (and Your Career in Sales): 4 Steps to Take Now

Sales Hacker

Though many pundits make it seem like they can predict when the next recession will hit, the truth is, not even economists can: “Historically, the best that forecasters have been able to do consistently is to recognize that we’re in a recession once we’re in one,” said Tara Sinclair, an economist at George Washington University.

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Sales Pipeline Radio, Episode 243: Q & A with Russell Wurth @rswurth

Heinz Marketing

I’m recording this from the basement of world headquarters here in the beautiful Pacific Northwest in Kirkland, Washington. I actually learned the hard way when I was working at a startup company, working a booth at a trade show that, as an engineer, I thought my product would sell itself, but you really do need sales and marketing.

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This day in search marketing history: February 7

Search Engine Land

Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Census Findings Count For Local Search Marketers by Stephanie Hobbs 2011: From Adwords To AdCenter: Cross Platform Compatibility, Part 2 by Matt Van Wagner 2008: Does Online Video Pay?

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Sales Pipeline Radio, Episode 212: Q & A with Joanne Black @ReferralSales

Heinz Marketing

Matt: I’m here North of Seattle, Washington, and I went for a walk in my winter coat. But if social selling really was a be all end all, this is when it would prove itself. ” Because when you think about it, it’s the most personal kind of selling we can do, right? It’s not even the beginning of summer.

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Sales Pipeline Radio, Episode 208: Q & A with Lisa McLeod @LisaEarleMcLeod

Heinz Marketing

Best Practices from Lisa McLe od” Lisa is the founder of McLeod & More as well as the Author of Selling with Noble Purpose. We know what we want to get done, sometimes we happen to think about what the prospect wants out of this as well, but that’s different than having a noble selling purpose. And I believe it is.