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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on categories, like Legal, Non-Profit, or Finance.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Including an actionable CTA within your ad copy will also help you improve your ad's click-through rate (CTR). Demographics. Call-to-Action (CTA).

Campaign 101
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A complete guide on Email Automation

Salesmate

These workflows are immensely effective for lead nurturing and driving sales from potential customers along with the existing ones. With Email automation, you build a profitable mailing list and market your business in the right manner. Automated emails generate 320% more revenue than non-automated ones. Click through rate .

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing. CMS: Content Management System. CRM: Customer Relationship Management.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). Hey, that was a CTA!).