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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Optimizing non-Google properties.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. How to achieve: Promote your content on social media and through email newsletters.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Conversion rate: The percentage of content readers who convert into leads or customers. Customer insights: Gaining insights into customer behavior and preferences. ebooks, whitepapers).

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family. You want Johnny to be a customer for life, so he will receive many different emails from you as a business.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The key is to think like your customer: What are they looking for right now? Show your customers you understand what they need right now. When is customer interest at its highest? Click-through rate (CTR) : This tells you if your ad copy is resonating. What problem are they trying to solve this season?