Remove CTR Remove Customers Remove Real Estate
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. For location-based businesses, this irrelevant traffic skews CTR data.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? A high-end art print company attracts visitors looking for cheap movie posters, the last-mile delivery service receives more job applications than customer leads and so on. Does this mean you should aim for a lower CTR?

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Our top-of-funnel strategy is to create content that will engage with the most potential customers.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

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Why is content marketing important? 9 reasons to use content

Search Engine Land

Content marketing is all about magnetizing ideal customers to your brand. As a whole, content marketing’s main focus is building your brand’s authority and establishing relationships with your potential customers. And, ultimately, empathy shows your potential customers that you care, that you hear and understand their problems.

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