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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Ad Generator creates optimized ads for social media and e-commerce sites. unveiled ProRata Ads, an advertising platform powered by AI agents.

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How Images Can Boost Your Conversion Rate

ConversionXL

Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images. This was the image in question (screenshot of narscosmetics.com ): Want more CTR on your Facebook ads? High quality images.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

Variation A: What Does Google''s Hummingbird Update Mean For E-Commerce Business? 07% vs.01% CTR, statistically significant). 09% vs.07% CTR, statistically significant). 05% vs.04% CTR, trend). 06% vs.02% CTR, statistically significant). 18% vs.10% CTR, trend). 02% vs.00% CTR, trend).

CTR 78
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Using generative AI to improve existing content: Top tips + sample prompts

Search Engine Land

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. Breathing new life into older content is critical for success. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged.

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5 Ways to Improve Your Marketing Using Conversion Psychology

Hubspot

Fab.com is an e-commerce retailer that experimented with a unique “add to cart button” on their website. While Variation 2 led to a modest 15% increase in CTR, Variation 1 increased CTR by 49%. Not meeting customer expectations, even if you think you may have exceeded them, can hurt your CTR and conversion rates.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Lastly, select metrics that can be accurately measured and reliably tracked over time.

Customers 114
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5 Uncomfortable A/B Testing Questions

ConversionXL

A while ago I was working on a major CRO project for a large e-commerce client. If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. Better to find C which beats both A and B!