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Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Challenger Sales Model. Channel Sales. Click Through Rate (CTR). Complex Sale.
This is fairly common for the brick & mortar retail stores, and E-commerce is just starting to catch on. Use Retargeting & Call Tracking To Emphasize Over The Phone Ordering/SalesSupport. That sequence, looks like this: Email #1 - Sent immediately (Open Rate: 54% , CTR: 28%).
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