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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. But there’s a solution.

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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

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Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Search Engine Land

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. This new user experience starts when the user engages with the generative AI (e.g., For example, AIO, sitelinks, Knowledge Panels, and featured snippets each have their own CTR.

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SEO content optimization: How to rank higher and convert better by SE Ranking

Search Engine Land

For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata. In most cases, to improve your content’s rating and CTR, you’ll need to: Create attention-grabbing titles and meta descriptions that accurately portray your content. Improve user experience.

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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Having a higher CTR will get you more organic traffic and influence ranking. Whatever has the highest CTR should be the meta title or description you should use for that page.

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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? Google Ads).