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This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google’s new tappable shortcuts eliminate the need to search on mobile 2017: The shortcuts offered quick answers on weather, sports and entertainment info.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Tools Platforms, tools, and channels are undoubtedly the sails that power your marketing ship. In an era where new marketing technologies are introduced almost daily, it’s easy to fall into the trap of prioritizing tools over strategy. Are they market leaders, challengers, or niche players?

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