Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. You may notice the second ad group is for “Discounts,” so even if the conversions are good, the profit margin is less. Use Google Search Console to find high-impression, low-CTR queries. So far so good.
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