Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic
ConversionXL
SEPTEMBER 24, 2020
impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR. Use Google Search Console to find high-impression, low-CTR queries. So far so good.
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