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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Even industries like finance can gain traction on Pinterest. If your products are visual in nature, you’ve won half the battle.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Example 2: Only for accredited investors In finance, advertising to the right audience isn’t just a matter of efficiency – it’s often a legal requirement. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Options include retail, lifestyle, finance, technology, travel, and more. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences. Clickthrough Rate (CTR). Behavioral Targeting: Behavioral targeting exists for the U.S.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on categories, like Legal, Non-Profit, or Finance.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. That said, because of its extensive targeting opportunities, LinkedIn ads can successfully target niche markets. Demographics. Call-to-Action (CTA).

Campaign 101