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How to recover from Google Ads performance drops

Search Engine Land

Follow the branch : Based on the top-level metric affected, move to the relevant Level 2 metrics. Drill down : Continue moving down the tree, following the path indicated by the metrics showing issues. You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Business email address Sign me up!

CTR 96
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How to make the most of GA4 for SEO

Search Engine Land

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Business email address Sign me up!

CTR 124
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) What are the three top kinds of content for this audience the emails should link to? Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1. Follow-up campaigns.

B2B 105
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies. Click-through rate (CTR): Track how many people click on links in your emails. Also, please keep the language simple.

B2B 117
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Better Google RSA creation and optimization in 3 steps

Search Engine Land

Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%.

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up! AI Overviews (they’re sticking around, after all). Processing.

CTR 100
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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Follow-up questions: Users can ask additional questions to explore topics further, creating a more interactive search experience. High-quality content still rules them all SearchGPT places a premium on relevant, up-to-date information, making consistent content optimization essential.