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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up! AI Overviews (they’re sticking around, after all).

CTR 100
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies. How to achieve: Promote your content on social media and through email newsletters. Also, please keep the language simple.

B2B 119
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Let’s break down and understand the following: What does digital marketing include? Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Community engagement: Interacting with followers, responding to comments and managing your online community.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. The key elements and enhancements to this prompt are as follows: (Task) Please list three ways to measure marketing incrementality for social media and email campaigns. Email: Business email address Sign me up! Processing.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

Promote 104
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Real-time communication.

Growth 85
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134