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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up! AI Overviews (they’re sticking around, after all).

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it.

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. What follows are the steps we took to help our client with their negative PAA result. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

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Twitter blocks links to Meta rival Threads

Search Engine Land

” “Adding “filter:follows” and clicking Latest will show you everyone you follow who has posted links to Threads.” Earlier this week, when Threads sign-ups surpassed the 100 million mark, the billionaire tweeted “Zuck is a cuck.” ” Why now? .” ” Why now? What has Twitter said?

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