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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. You can segment this report based on clicks, impressions and CTR. The page experience report includes Core Web Vitals and HTTPS usage.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Notifications appear directly on the browser screen when the user is online, making them hard to miss. Their CTR often exceeds that of more familiar emails. High click-through rates. Real-time communication.

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The science behind high-performing calls to action

Martech

Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity. These adjustments improve the user experience across devices and abilities. A clean design keeps users focused on the action you want them to take.

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SEO content optimization: How to rank higher and convert better by SE Ranking

Search Engine Land

With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority. For instance: If a page ranks high on SERPs but has a low CTR, you might need to improve your metadata.

CTR 143
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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. Prior to launch, I “tested” hundreds of traffic sources, from Reddit Ads, to specific music forums. What gives?

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

As Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking, ensuring a well-optimized mobile experience is key to overall SEO success. As such, start optimizing early, long before the launch date. Slow page load times Newer doesn’t always mean faster.

CTR 110