Remove CTR Remove Lead generation Remove Networking
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Updated answer: Sure!

B2B 117
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Lead generation: The number of leads generated through content offers (e.g., Conversion rate: The percentage of content readers who convert into leads or customers.

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web. Image Source: Aerotech Digital Marketing. The unlikely success of Facebook has proven inspirational for Internet marketers and users alike.

Niche 246
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Facebook Lead Ad.

Campaign 101
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. According to Google, a good CTR in the search network is one that is above 1%.

CTR 114
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20 Facebook Ad Metrics Marketers Should Know

Hubspot

CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Unique CTR. It’s best to have your Unique CTR come close to your CTR.

CTR 78
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New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]

Hubspot

To little surprise in the social media marketing world, Facebook and Twitter lead as the most popular social network. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! What is surprising, however, is that Google+ emerges as the third most popular network.

CTR 78