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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Live production QA.

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This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No. Also on this day Google Ads Editor version 2.0

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Increased market share? This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Start with the big picture. More sales? Higher ROI?