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Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88
acronyms e.g. MIT for Massachusetts Institute of Technology. Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. stemmings e.g. hiking from hike.
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.
7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing. See terms. Continuously test which images are performing well in SERPs and conversions to refine your checklist.
The ebook has been climbing the charts this week on Amazon.com, and Romney's team was hoping to "generate social buzz around the former Massachusetts governor's ebook" in anticipation of the debate.". Romney's campaign has also been experimenting with other forms of social media engagement, and the team plans to continue to do so.
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