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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Ensure all images and videos reside in a digital asset management (DAM) system and are accessible via a content delivery network (CDN).

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. stemmings e.g. hiking from hike.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Look at the CTR of each one -- is one out-performing the other(s)? It might seem a little bit intimidating.