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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B 117
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Their CTR often exceeds that of more familiar emails. Their CTR often exceeds that of more familiar emails. Ad network involvement. Networks like RollerAds send ads to this subscriber base.

Growth 85
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Facebook Tests Promoted Posts in News Feeds of Non-Fans

Hubspot

If Facebook's dismal market performance wasn't a big enough hint, we'll just come right out and say it: advertisers need a little bit more love from the recently-IPO'd social network. And Facebook's responding to this pressure, continuing to test out new ways for advertisers to reach more people and spend their dollars more effectively.

Promote 78
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web. Image Source: Aerotech Digital Marketing. The unlikely success of Facebook has proven inspirational for Internet marketers and users alike.

Niche 246
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LinkedIn rolls out new ad performance measurement features

Search Engine Land

Document Ads allow advertisers to promote documents (e.g. Local Area Network (LAN) distribution : There is now an option to opt in for this feature, which could help improve delivery and cost-efficiency. Website Actions can measure user behaviors by calls to action, page visits, and data without the need for additional on-site code.

CTR 104