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Done right, YouTube ads are a profitable endeavor. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.
For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on categories, like Legal, Non-Profit, or Finance.
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.
You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. That said, because of its extensive targeting opportunities, LinkedIn ads can successfully target niche markets. Demographics. Call-to-Action (CTA).
In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.
This reduces wasted ad spend and boosts your Amazon advertising efforts’ overall effectiveness and profitability. Another important strategy is to separate branded and non-branded keywords into different campaigns. These bid adjustments are critical in ensuring that your ads appear within the most profitable contexts.
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