Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 123

Niche User Experience Real Estate CTR 123

Search Engine Land

DECEMBER 13, 2023

Streaming services like HBO Max and Disney got innovative and started working directly with film production companies to allow streaming theatrical releases during this time. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. But the pandemic is over.

CTR 116

CTR Niche B2B Service 116

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Blogging also establishes niche authority and places prospects within your sphere of influence. all relating to inbound across its niche segments in marketing, sales and service.

Campaign 101

Campaign B2B Lead generation CTR 101

Search Engine Land

MAY 30, 2023

But generally, most businesses can find a hook or a niche that is interesting and visual enough. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche. Demo or how-to video : Explaining how to do or use your product or service.

Niche 95

Niche Entertainment Education Promote 95

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Being certified in a specific niche relevant to the role you’re seeking is a great selling point for landing that new job or promotion. Others get creative. Some jobs require specific certifications, such as Google Ads certifications.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

FEBRUARY 20, 2024

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. This is almost always due to outdated legacy solutions.

Gambling 105

Gambling Cross-sell CTR Represent 105

Search Engine Land

NOVEMBER 15, 2022

The primary benefit of working with hundreds of companies over the past decade in a variety of spaces and niches is pattern recognition – which is the ability to reliably see what works and what doesn’t to consistently produce results across time or context. (As Our widgets or products or services. Organic CTR.

CTR 87

CTR Start-ups Construction Niche 87

Hubspot

JUNE 29, 2020

As a result, ads are short, explain the service's value, and are visually stunning: Results: Snagajob's marketers had a hunch that Job and Video Ads would be successful for compelling busy professionals, and they were correct. provides artificial intelligence services to businesses, helping them become more efficient.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Finding a Ridiculously Niche Audience. There's an audience for every product and service out there, no matter how obscure. The problem, sometimes, is finding them.

Niche 78

Niche Campaign CTR Networking 78

Hubspot

JANUARY 21, 2013

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. For all PPC ads, the CTR will be a very small number.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

MARCH 20, 2023

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Also on this day Google Ads Editor version 2.0

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

MAY 19, 2023

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117

Gambling Niche CTR Strategize 117

Hubspot

FEBRUARY 27, 2019

If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. Additionally, some ad types require you to link your LinkedIn Company Page, and some tap into LinkedIn translation services. Job Experience. Call-to-Action (CTA).

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

ConversionXL

MAY 29, 2013

This will also make your ad CPC lower, CTR higher and your landing page will have a better conversion rate since you’re bringing targeted people to the page. How do they choose products in your niche? That’s why we created a new service. Use them sparingly. #9 9 You have too many offers. What do they care about?

SQL 132

SQL CTR Follow-up Start-ups 132

ConversionXL

APRIL 3, 2019

Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. When we showed larger images, there were fewer products on the page, which lowered CTR. Changes that work for one niche may not work for another—we have to test. SEO testing (DistilledODN).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. HubSpot is a CRM platform that also has marketing, CMS , sales, and service tools to help your business grow better.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Search Engine Land

APRIL 12, 2023

In the example above, we see how this LinkedIn profile makes ample use of the cover photo section by including: A description of what services the founder offers (“content and outreach services…”) A call to action (“Follow for more!”) This is not a place to simply rattle off your accomplishments and services.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Search Engine Land

JANUARY 25, 2024

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. YouTube has 2.1 billion users worldwide, bringing in over $29 billion in ad revenues annually.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

ConversionXL

APRIL 1, 2019

For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics? Include customer service reps, recent hires, and others who may not have your technical knowledge.

Pitch 133

Pitch Up-sell A/B testing Launch 133

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

ConversionXL

NOVEMBER 28, 2022

For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. TikTok tracks over 200 data points. Cost-per-click (CPC).

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 23, 2017

There are enough full service advertising agencies and marketing communication firms. By focusing on these niche markets, we bring our collective knowledge of what works to each client, making it a win-win for both agency and client," explains Rebecca Geier of TREW Marketing. in this rapidly changing space." Go ahead, I dare you.

Clients 78

Clients Technology Technology Contract 78

Lead Fuze

MAY 26, 2023

Encourage them to share relevant posts about your services, success stories, or industry insights on their personal networks. Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. This will help increase visibility among potential clients searching for specific services online.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. Ackerman explains, “[Your sales email is] not about features of your product or your service.

Sales 81

Sales Follow-up Campaign Objectives and Key Results 81

Salesforce

NOVEMBER 18, 2024

In fact, a recent study found that ranking at the top of the search results in a niche generates a 39.8% click-through rate (CTR) , while the second and third positions receive 18.7% Think about the key products or services you offer. and 10.2%, respectively. What would you type into Google to find your business?

Objectives and Key Results 98

Objectives and Key Results Click Through Rate Engineering Niche 98

Martech

FEBRUARY 28, 2025

household pays for 4-5 streaming services, shelling out more than they ever did for cable so much for “cutting the cord.” Now, it’s a chaotic mix of IP management struggling to find its niche outside of Star Wars and Marvel. The average U.S. You just need an internet connection and a strong voice. No subscriptions.

Gaming 73

Gaming CTR Networking Angle 73