Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. That said, because of its extensive targeting opportunities, LinkedIn ads can successfully target niche markets. Choose a date for your campaign to start.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? SEO Strategy: Incorporate search engine optimization techniques to improve your content’s visibility on search engines. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

JANUARY 14, 2021

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. As for what components should be on your marketing meeting agenda, let's discuss what to cover during your marketing meeting. Review Important Metrics.

Meeting 101

Meeting A/B testing Presentation CTR 101

Search Engine Land

NOVEMBER 17, 2023

Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. As your CTR decreases, the amount of impressions you need to maintain the same number of clicks increases exponentially. What if we actually try to salvage what has been great about niching down, marketing, and the internet itself?

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

AUGUST 11, 2014

My article is tactical, but I’m not giving you a list of design techniques or wonder-hacks that will automatically slash bounce rates. You should already be ranking for branded keywords, and comprehensively covering other niche keywords. Your CTR goes up. Reducing bounce rate is site-specific. Your SEO goes up.

UX 78

UX CTR Strategize Niche 78

Hubspot

JULY 26, 2012

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Review Important Metrics. Next, do a quick review of your most important marketing metrics. A little bit of recognition is a good thing.

Meeting 78

Meeting A/B testing Presentation CTR 78

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Lead Fuze

MAY 26, 2023

Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Remember: Versatility attracts attention, Niche expertise earns trust, Tailored solutions secure long-term partnerships. This will help increase visibility among potential clients searching for specific services online.

Promote 52

Promote Referrals Niche Clients 52

Hubspot

FEBRUARY 14, 2024

Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Some businesses are segmenting their list according to gender, or if it's in the pet niche, you can have [subscribers who] have a dog, cat, or have both,” Ackerman says. Know your audience.

Sales 81

Sales Follow-up Campaign Objectives and Key Results 81